Mission and vision

A resilient organisation knows the direction it’s travelling in. Its mission and vision are clearly defined and communicated to the workforce, engendering a sense of collective ownership and belonging. A mission defines an organisation’s aims and objectives and how it approaches them, while a vision sets out the organisation’s desired future. Co-producing and communicating a clear mission and vision is the fourth Key Foundational Principle; this is where:

• Leaders are committed to a clear mission and vision and use their communication skills to consult with and motivate others.
• Leaders are optimistic but realistic and focus on continuous improvement, inspiring practitioners to identify what ‘good’ looks like and how this can be achieved.
• Change is managed constructively, especially during times of uncertainty.
• There is a sense of purpose and values are translated into action.

Reflective questions:

• Does your organisation have an ethos or model for working, which informs values, shared principles and behaviours?
• Do practitioners know what they need to do to meet goals and objectives?

For further information you can view and download the SWORD KFP 4 here: Mission and vision